Who am I?

Rudai 11: Professional Brand and Identity

All this talk about professional brand, image and identity had led me to reflect and think about what image I am presenting professionally to the world, especially in this social media driven society we seem to be in the middle of, and which I struggle to feel a part of. But  on the topic of professional branding, Facebook is my private domain and not something I wish to open up to all and sundry, and currently I only use twitter as a work social media project to highlight and promote the work of the library not me, and LinkedIn is some distant memory of site I registered with once, and a quick google search of my name produces a few references and links which are relatively unobjectionable. But nothing that says ‘Here is Stephen Leitch, library and information professional’ if anyone goes looking for information on me. Change is needed. I’ve just resurrected my LinkedIn account though I realise it needs a lot of work to bring I up to scratch, and I will be creating a Twitter account separate from my work account, to focus on issues and interests relevant to me in the Library and Information field of work. At the very least these accounts will share the same profile images, titles and information, so at least there will be consistency in my professional branding. Thank you to Rudai 23 for making me think more closely about the professional information I want people to see about me.

Biography

I’m a library and information professional with experience working in the public and High School Library sector, with a healthy interest in local heritage and family history research. Based in Elgin, my current post is as School Librarian in a Moray High School where I have worked since 2013. I really enjoy working with people, striving to offer them the best service possible and looking for alternative and creative ways to reach and engage people in reading, research and using their library. Cinema, reading, coffee, walking, photography and visiting medieval churches grab my interest outside of work, and my work with the Moray Burial Ground Research Group, takes me to graveyards and churchyards round Moray transcribing and recording gravestones. When time allows I like to grab a flask of coffee and the OS map and head off in the car to see what antiquities I may manage to find! Even with a map I’m never quite sure where I’ll end up. A bit like life really!